The importance of having an online presence for your business
This is potentially one of the most important reasons to have a presence on social media – show your companies voice! Your audience want to understand who you are, what you stand for, what you believe in and how you can benefit them. Using social media is key to ensure you get across your businesses tone of voice to your audience. Social media can also benefit you when networking with other businesses, by showing support for other businesses, you can build rapport and potentially join forces for future campaigns or events.
Getting your brand out there to a wider audience
All social media platforms can do various things for your business. Each feature within all social media channels, all do various things to help you reach your goals. Do not assume that every feature on all channels all do the same thing; resulting in you creating an account on every social media channel possible. If you are new to social media, it would be wise to start with one or two first. Learn the basic functionalities of what it offers, start posting on your company page, ensuring that you have a system on how many times you want to post on that channel. It is better to show consistency rather than posting 10 posts one week and nothing the next, you want your audience to see that you are regularly posting.
Social media has developed into a new way to promote ourselves and our businesses to audiences. It’s something that everyone is using for their businesses and it is not to be ignored. There is a reason so many businesses are so successful and one major aspect of that is their ad campaigns, social media campaigns included. It gives your business are competitive advantage, you can run up against other competing businesses and gain further exposure to your targeted audience, whilst also seeing what other companies are doing.
Marketing opportunities: leads to sales and business leads
What business doesn’t want to generate sales and gain business leads? Social media is a great way to do this, and is now a huge part of businesses marketing strategies. Each social media channel is unique and online campaigns that you can create differ, each providing different areas that you can promote for your business. For example, if you want people to visit your website or if you want to promote a video for your business, there are specific campaign types that allow you to do this.
Virtual connection to your existing and new customers
The way companies interact with their customers has shifted, yes there is still face-to-face customer service but if ever a customer has an issue, there first port of call is to go through the company’s social media channels, such as Facebook, Twitter and of course, Scooploop! Although not all companies offer this service, it is something to think about including, it is another opportunity to speak directly with your customers about any issues. This can also help increase customer service abilities within the business and boost recommendations for your business when shown to new and existing customers that you are always there to help them at all times.